A step-by-step guide to launching a GPS tracking company on a white-label platform.
// Define your market
Selling tracking to individuals is not the same as selling to commercial fleets. Device, price, contract and support needs all change.
// Choose the platform
Starting with a white-label platform saves you the development. Decide between a license on your own server or a managed plan based on your expected volume.
// Select devices
Work with two or three reference models: a basic vehicle tracker, a professional one with sensors and a battery device for assets or people. Make sure you have a local supplier with warranty.
// Legal aspects
Prepare a service contract, a privacy policy and consent for processing location data under your country's law.
// Pricing and plans
A common scheme combines an installation fee with a monthly fee per vehicle across several service tiers.
// Winning customers
Local presence, content by city and by industry, partnerships with workshops and installers, and referrals from current customers.
// Day-to-day operations
Installation, support and proactive follow-up of offline devices. Good service is what keeps customers.